Target audience

I made a survey to find out what certain types of people like certain hobbies and if they own a smart phone and an email address. This is my survey: https://www.surveymonkey.com/s/TRK6VNP

From this survey can conclude who my audience is and what interests they have. This is good because I can also find who reads my magazine for my adverts. From the survey I concluded that my target audience are 14-24 year old males that also have interests in football and gaming.

A similar magazine to mine is Vibe, this is based in the US. Their website has a very young audience I can tell this from the bright colours and the types of news stories they cover.

I also made a survey that I would give to my target audience. https://www.surveymonkey.com/s/B65R5S3 
 
This represents the age my audience would be.

 

This is very useful because i can use this to aim my magazine at a particular age without harming the sales of my magazine. 

 

 

I Then have found my target gender, The results were predominately male.

 

 

I then asked my target audience whether they had a smartphone.

The results were very positive and 95% of the people I gave the questionnaire had a smart phone. This gave me an idea to have a QR code on my magazine that my audience can scan with their smart phone and enjoy free songs and videos. These would be in the form of an app; this would make money from advertising revenue.

 

 

 

I have used a mixture of primary research, the results I collected myself and also secondary information from the website Vibe. Vibe is a similar magazine to mine but is only distributed in the United States. This means it has the exactly the same culture and following.